Consumer Research & Insight

When done well research and learning is an iterative and ongoing process.

With the introduction of interactive tools The Mighty Engine can be a powerful resource for consumer insight and research in every phase of the learning process. Using the Consumer Database and, when necessary, The Mighty Engine's recruitment capabilities, qualified audiences can be assembled to meet virtually any research need.

• Online Discussion Boards facilitate the same kind of exploration done in focus groups, but with greater depth and clarity.
• Guided Ideation Sessions supplement discussion with quantitative tools that score and rank concepts.
• Online Surveys can produce highly accurate quantitative results.

The Mighty Engine's recruitment and facilitation capabilities address the most challenging and expensive aspects of consumer learning. Plus, The Mighty Engine facilitates spontaneous learning by providing consumers and colleagues alike with 24 X 7 access to web sites where they can contribute ideas and react to questions and concepts.

MarketLab's Research & Modeling Heritage

In addition to developing Mighty Engine research strategies and applications, MarketLab is an innovative provider of primary and secondary consumer research services to the pharmaceutical and consumer packaged goods industries. And it is a pioneer in technology-based brand performance modeling and analysis. Ask about our work that launched brands such as Lipitor and Celebrex.