CRM and Digital Integration

Among the marketing assets integrated by The Mighty Engine are:

• Consumer Databases
• CRM Programs: Both individual brand programs and portfolio programs that cut across multiple brands
• Web Sites brought together in a network of individual brand web sites and "community pages" where content can be shared.

The reasons for CRM and digital integration are simple from a brand perspective.

• The sharing of audiences from the database and networked web sites vastly increases promotional reach for all brands.
• The sharing of content enhances the value that each brand can offer.
• The sharing of portfolio CRM vehicles provides brands with an easy and inexpensive alternative to creating digital vehicles from scratch.