About MarketLab

Company Overview

MarketLab was founded in 1997 because there is a different and better way to do consumer marketing – a way based on consumer-centric metrics that points to new solutions for increasing brand sales and acquiring consumer insight.

The result has been a series of innovations that help marketers:

• Gain superior understanding of consumers and the dynamics that drive their brands.
• Develop scalable Relationship and Interactive Marketing strategies that achieve measurable increases in sales.
• Vastly increase reach and impact by leveraging under-utilized marketing assets.

These capabilities are known collectively as "The Mighty Engine". The Mighty Engine is an integration of marketing assets, particularly proprietary assets that offer unmetered access to consumers. The result is increased sales, research-quality consumer insight, and shared platforms that increase impact and reduce cost for brand promotions.

Who We Are

MarketLab is a virtual company – a collaboration of experts in Consumer Research, Interactive Marketing, Consumer Relationship Marketing, and Advertising and Promotions. These are our key players.

Sean O'Leary, President & Founder
Sean's marketing career started in the early 80's at Communicolor, a direct mail printer, where he worked on accounts such as Publishers Clearing House and Readers Digest. After a brief stop at Earle Palmer Brown Advertising, he moved to Epsilon, then a division of American Express, where he rose to Director of the Consumer Packaged Goods Group. In eight years at Epsilon, Sean helped create groundbreaking relationship marketing programs and analytic applications for clients that included Anheuser-Busch, Bausch & Lomb, Quaker Oats, Pepsi, and Warner-Lambert.

Since starting MarketLab, Sean has continued to work with many of the same clients. He created the ZeroBase and ZeroBase II brand development software packages that enable marketers to quantitatively assess brand performance, explore key marketplace dynamics, and develop appropriate promotional plans. Most recently he pioneered the PUMA and Mighty Engine concepts that allow marketers to achieve maximum reach and impact by leveraging core assets.

Sean is also an accomplished playwright with numerous awards to his credit including his recent addition to The Literary Map of West Virginia, which recognizes the state's leading writers. For more about Sean, the playwright, visit www.olearyonstage.com.

Joseph Ruiz, Head of Creative
Joe has 25 years of experience in marketing. He met Sean when both worked at Epsilon in the early 90's and went on to become the Vice President of Strategic Services at Brann Worldwide before partnering with Ron Fink to start his own company, Strategic Marketing Solutions. Joe heads up creative services for MarketLab with a special focus on online and interactive communications.

Ron Fink, Head of Operations
Ron has 25 years of experience in new product development, market research, brand management and strategic planning for firms such as BBDO, Brann Worldwide, Circuit City, and Reynolds Metals. Ron is a partner at Strategic Marketing Solutions which is headquartered in Richmond, VA.

Angela Flanagan, Head of Technology
Angela is the founder and President of Neptune Web Group, a web development company that designs custom database applications and web sites that support highly interactive functions including e-commerce, intelligent surveys, message boarding, and other community building functions. Angela and Neptune Web Group are based in Nottingham, NH.

Glen Price, Head of Web Development
Glen is the founder and President of Bluestone Design, an online design company based in Martinsburg, WV. We would like to tell you more about Glen's work, but the only problem is a large part of it is for the Department of Homeland Security ... yeah, THAT Department of Homeland Security and they're, well, you know, kind of shy. But feel free to visit www.ready.gov and take a look.

Cindy Procious, Cartoonist
If you're wondering why we need a cartoonist, give us a call. But, it's no gimmick. Cindy is an award winning editorial cartoonist who has worked with MarketLab for five years developing some of the most memorable brand spots ever. She's also an accomplished oil painter whose work is distributed by The Marine Art Gallery of Salem, Massachusetts. Cindy lives in Canton, Massachusetts. For more about Cindy, the painter, visit www.cindyprocious.com. (She used to have a cartooning web site, but now that she's a fine artist she doesn't want her clientele to know she slums it with the likes of us.)